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For the fifth time in a row, Fressnapf has gained distinction for its printed advertising. The company received the "Schau Schau" 2008 silver award for its advertising campaign "Animal lovers give their best". This year for the first time, Fressnapf's TV advertising has also won a prize. Marco Theuring, Fressnapf's national marketing manager, accepted a "Schau Schau" bronze award for the Christmas commercials spot on behalf of his company.

The "Schau Schau" prize-winner is decided each year by the readers of the Gong publishing house magazines - "Ein Herz fuer Tiere" (Animal lovers), "Geliebte Katze" (Beloved cat) and "Partner Hund" (Companion dog). This year more than 12,000 readers voted for their favourite advertisements and TV spots which have animals as a motif. The Schau Schau awards were being held for the twelfth time.

Other 2008 prize-winning companies were Mars and Vitakraft. Mars received the "Schau Schau" silver and gold awards for the TV advertising of the Kitekat and Whiskas brands. Mars was awarded a further "Schau Schau" gold for the Sheba printed advertising. Vitakraft was distinguished with a bronze "Schau Schau" for printed advertising.

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Two "Schau Schau" awards for Fressnap RGB - JPG Big prize giving event on the 25th April 2008 in Munich: Fressnapf receives the "Schau Schau" in silver and in bronze for its print advertising and its TV advertising. Left to right.: Sonja Haase from the Gong publishing house, Dirk Link from the Eden + Team agency, Marco Theuring, manager of national marketing at Fressnapf and Ursula Birr, editor-in-chief of the magazine Ein Herz fuer Tiere. Photo: Hans Krug Download (1679KB)

Everyone who loves animals, gives one's best. RGB - JPG Download (1490KB)