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Press releases from year:
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07.12.2010
“Goldener Fressnapf 2010” goes to Munich
Munich is the most dog-friendly major city in Germany. This is the outcome of a study carried out by specialty chain Fressnapf, which awarded the honour this year for the second time. In second place, Hamburg is close on the paws of the Bavarian metropolis, followed in third place by Mönchengladbach in North Rhine-Westphalia. The “Goldene Fressnapf”, or Golden Dog Bowl, is awarded annually to cities that show the greatest commitment to dog owners and their four-legged friends. To that end, Fressnapf has examined 40 cities with a population over 200,000 in eight rating categories. In addition, Fressnapf customers and dog owners were called upon to rate the dog-friendliness of their city via the Internet. more...
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03.12.2010
Sassy runabout gets a new home
Sabrina Kramer feels like the cat that got the cream after taking part in the “Mein Katzenglück” October competition. As of today, Sabrina, from Willingen, is the proud owner of a cult FIAT 500, given away by Fressnapf and cat food brand FELIX (Purina). The celebratory handover took place in front of the Fressnapf store in Dierdorf. Sabrina Kramer is a regular customer at Fressnapf and even filled in her entry card for the competition at the store. “It’s crazy. I can hardly believe my luck” was the astonished winner’s first reaction. more...
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01.12.2010
Cats nibble best with Fressnapf
At Christmas, many pet owners also want to spoil their four-legged friends with a feast – so-called premium foods and special festive menus for dogs and cats are especially popular at this time of year. In its December edition, the specialist eco-testing magazine “Öko-Test” has published the results of a comparative test of premium moist foods for dogs and cats. Among the 13 products tested for cats, “real nature” from Fressnapf scored particularly well. It was the only product rated “Very good”. more...
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25.11.2010
Fressnapf brings Christmas cheer to Germany’s animal shelters
At Christmas time, Fressnapf turns its thoughts to the abandoned dogs and cats that live in Germany’s animal shelters. Today, the company's mascots, Streifi and Flecki from the Fressnapf logo, set off to take Christmas gifts to 20 animal shelters throughout Germany. In their Santa sacks, the four-legged Christmas messengers will be carrying 5,000 hand-baked dog biscuits and cat treats. The two oversized soft toys, measuring just under 3 metres tall, want to show that they love and care for other animals with their delicious gifts. The mascots’ tour begins on Thursday November 25th in the Krefeld animal shelter and ends on St. Nicholas’ Day on December 6th in the animal shelter in Bonn. more...
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23.11.2010
Nicely tucked in – restful sleep for four-legged friends
Take care of your back in your sleep? No problem any more for dogs with the visco-elastic dog cushion from MORE4DOGS, available exclusively from Fressnapf. This visco-elastic foam inlay adapts optimally to a dog’s weight, temperature and body shape. MORE4DOGS is an innovative quality brand from Fressnapf that offers dog accessories with special functionalities and exclusive design. more...
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19.11.2010
With rolling pins and biscuit cutters: Fressnapf bakes for Germany’s animal shelters
At Christmas time, Fressnapf turns its thoughts to the abandoned dogs and cats in Germany’s animal shelters. The company's mascots, Streifi and Flecki from the Fressnapf logo, will set out at the end of November to take Christmas gifts to 20 animal shelters throughout Germany. The four-legged Christmas messengers will be carrying Santa sacks with 5,000 dog biscuits and cat treats, hand-baked by Achim Schütz and Julia Stüeken from the Fressnapf press office. They spent a whole day wielding rolling pins and biscuit cutters at Horst Schuberth’s dog biscuit bakery in Neunkirchen-Seelscheid, Bergisches Land. Streifi and Flecki were also at the bakery in the form of animal mascots measuring almost 3 metres tall. They were full of festive cheer and ready to show that they love and care for other animals on their pre-Christmas tour of animal shelters. more...
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17.11.2010
Fressnapf receives German Retail Award 2010
Fressnapf founder and proprietor Torsten Toeller received the German Retail Award 2010 on 16th November in Berlin. Europe’s leading specialty chain for pet food and accessories was honoured in the category of “Major Retail Chain Management Performance”. more...
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08.11.2010
Fressnapf offers evening delights
As a well-established duo, dogs and owners share quite a few habits and do lots of things together. Now pets can unwind too after a long day in the same way as their owners, thanks to the evening set for dogs. The set contains a packet of dog cigars and two bottles of “Schwanzwedler” dog beer. The set for canine connoisseurs will be available in Fressnapf stores in December. more...
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02.11.2010
Fressnapf makes Christmas a feast for our four-legged friends
The feast of all feasts is just around the corner. And for anyone that wants to give presents and spoil not only their relatives, but also their pets, a visit to the Fressnapf store is very worthwhile. Europe’s biggest retail chain for pet food and accessories is again offering a major selection of Christmas specialities for the festive season. more...
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14.10.2010
Fressnapf chooses "Supplier of the Year"
The Fressnapf specialty chain honoured companies Mera-Tiernahrung and Erdtmann as “Supplier of the Year” at their in-house trade fair “EXPERIENCE 2010”. The title "Supplier of the Year" has been awarded since 2008 to companies that have developed forward-looking ideas and concepts in logistics and innovation. Alongside Mera and Erdtmann, this was also the first year that an in-house department, Private Label Non-Food, received this award. The cup was presented to the winners by Managing Director Michael Brackmann and Head of Category Management, Arnd Wiegler. more...
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11.10.2010
Streifi and Flecki take part in the world record
166 mascots in once place - that’s a world record and gets an entry in the Guinness Book of Records! An international meeting of mascots took place in Karlsruhe, on the occasion of the city festival, with an ambitious aim: To hold the largest meeting of this kind and to break the current world record. Achieving the world record is also due to the Fressnapf mascots Streifi and Flecki, the dog and the cat from the Fressnapf logo. more...
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04.10.2010
Fressnapf’s new in-house trade fair “EXPERIENCE 2010” posts record number of visitors
With a new name and a new concept, Fressnapf’s in-house trade fair “EXPERIENCE 2010” reported a new record number of visitors from the word go: Around 2,600 trade fair visitors came to Fressnapf’s central warehouse, converted into an exhibition hall, on September 25th and 26th. Alongside internal Fressnapf departments, around 100 exhibitors showcased their products and services over approx. 7,000 m2 of exhibition space. True to the new trade fair slogan “EXPERIENCE – learn. understand. act.”, the trade fair set new standards in comparison to Fressnapf in-house trade fairs of the past with its three concept pillars: trade fair, workshops and infotainment. “Our in-house trade fair continues to evolve every year. It has long been a symbol for our energy and tempo, with which we realise fantastic new ideas to inspire our franchise partners,” says Fressnapf CEO Torsten Toeller on the success of the EXPERIENCE. more...
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01.10.2010
Fressnapf again one of the top franchise systems in 2010
Business magazine impulse has ranked German franchise systems: As in previous years, Fressnapf is again one of the top systems, placed second behind McDonalds. “With the company’s four pillars of growth – XXL experience shopping, services, internationalization and multi-channel retailing – Fressnapf offers its approx. 270 franchise partners in Germany a business concept with which we will claim and extend market leadership on a local, national and international level,” says Fressnapf CEO Torsten Toeller. “The Fressnapf system continues to develop at a breathtaking pace. We are constantly coming up with new ideas to enable the best possible business development for our partners in their stores.” more...
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01.10.2010
Hot off the press: New autumn/winter Fressnapf catalogue
The new Fressnapf catalogue has arrived. The 116-page catalogue can be taken home for free from all Fressnapf stores in Germany and Luxembourg from October 1st. It offers animal lovers plenty of autumn and winter product highlights for dogs, cats, small animals and birds. more...
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23.09.2010
Fressnapf gives away sassy runabout
Cat lovers can try their (feline) luck in October with a competition from FELIX and Fressnapf in Fressnapf stores or at www.mein-katzenglueck.de The first prize is a cult FIAT 500 with chic Italian design, its purring motor perfect for flitting around the city and surrounds. As well as the car, there are also other great prizes to be won. The competition is a part of the “Mein Katzenglück” (“happy cats”) promotion, a year-long Fressnapf campaign dedicated to the popular pet that has been running since May. more...
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14.09.2010
Fressnapf gets into the spirit of Oktoberfest
Only a few more days until the traditional tapping of the beer barrel at the Wiesn in Munich. Fressnapf, Germany’s leading retailer of pet food and accessories, will give “zamperl”* something to bark about with its Oktoberfest products so that they can enjoy the 200th anniversary celebrations too. “Our four-legged friends have the right to a bit of beer tent atmosphere,” says Fressnapf spokesman Achim Schütz. “From Brotzeitstangerl pretzel sticks to Bierwutz or Wiesnschnapper sausages, we have introduced a range of treats to get canines in the Oktoberfest spirit.” more...
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08.09.2010
“Düsseldorf Dog Event”: Sunny weather and over 12,000 visitors
Woof, what a lot of sniffing and tail wagging: Sunshine and summery temperatures drew over 12,000 two and four-legged friends to the second ever “Düsseldorf Dog Event” at the racecourse in Grafenberg, Düsseldorf. A colourful programme with entertainment, information and activities created the perfect atmosphere for dog lovers and their loyal companions to come together at the huge rendezvous, true to the motto “see and be seen, sniff and be sniffed”. At the end of the day, a total of 7,000 euros was raised in support of animal welfare through different fundraising events, which will be donated to various animal welfare projects in Düsseldorf in the near future. more...
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31.08.2010
Second Düsseldorf Dog Event set for September 5th
Instead of trotting horses, the Düsseldorf racecourse will be filled with barking, sniffing and tail wagging on September 5th when it turns into a paradise for both dogs and owners. Two and four-legged friends can expect a colourful mixture of information, fun and entertainment from 11 am to 6 pm at the second ever “Düsseldorf Dog Event”. Jörg Dräbert, Managing Director of Fressnapf Heimtierbedarf GmbH and organizer of the Düsseldorf Dog Event, is looking forward to the dog festival for the entire family. “Düsseldorf is not just the capital of fashion and advertising. For us, it’s also a city of dogs. We want the Dog Event to be an unforgettable event for all canine lovers in the state capital.” more...
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30.08.2010
Wheelchair-bound Dominique Kogut can keep assistance dog thanks to donation from Fressnapf
The fate of wheelchair-bound Dominique Kogut and her assistance dog Miss Sophie has captured the hearts of many. Since the considerable costs of 25,000 euros for her four-legged helper were not paid yet, the 27 year old Bochum resident feared that she would have to give the dog up. Thanks to Fressnapf’s support, funds have now been secured, meaning that Miss Sophie will stay with Dominique. The pair is and will remain an inseparable team. more...
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04.08.2010
Fressnapf acquires Swiss Pet Vision AG shares
As of January 1st 2011, the Krefeld-based Fressnapf Group will be the sole holder of its Swiss subsidiary Pet Vision AG. Rolf Styger, Managing Director of Pet Vision, has decided to sell his shares in the company to Fressnapf founder and proprietor Torsten Toeller. Toeller has until now held a 35 percent share. "Building up Fressnapf Switzerland from 0 to 100 has been an extremely satisfying process. I have thoroughly enjoyed working with so many dedicated employees," says Rolf Styger. "After 13 years and much thought, I have decided to listen to my entrepreneur’s heart and begin something completely new." more...
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02.08.2010
Successful premiere of Bavaria Dog in Munich
Warm and sunny weather drew a large crowd to the first ever Bavaria Dog in Munich yesterday. More than 15,000 dog owners and their four-legged friends were entertained by a colourful programme put together by Fressnapf and over 60 partners, including numerous shows, activity stands and talks across the 10,000 m2 Olympiapark grounds from 10 am to 6 pm. "We are thrilled at the huge response to the dog festival in Munich. The premiere was a resounding success, which we will repeat next year," says Günter Arndt, Fressnapf store owner in Munich and co-organizer of the major event. more...
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29.07.2010
Fressnapf celebrates the year of the cat
Velvet-pawed hunters have reason to purr on 8th August 2010 when World Cat Day is celebrated for the tenth time. Fressnapf is dedicating not just a day, but an entire year to this popular pet with the campaign "Mein Katzenglück" ("happy cats"). In cooperation with different industry partners, Fressnapf is offering new specials and promotions every month as part of the campaign. more...
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19.07.2010
Fressnapf celebrates first Bavaria Dog in Munich
A colourful festival for the entire family - this is what visitors to the first ever Bavaria Dog can expect at the Olympiapark in Munich on Sunday, 1st August. Fressnapf has organised numerous shows, activity stands, talks and plenty of entertainment for all dog lovers and their four-legged friends. "We are pleased that together with over 60 partners, we have been able to put together such a varied programme," says Günter Arndt, Fressnapf store owner in Munich and co-organizer of the major event. more...
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13.07.2010
New design and lots of great features
The brand new website from Fressnapf, Germany’s leading pet food and accessories retailer, is now online. At www.fressnapf.de, there is plenty of new features for pet owners and aspiring pet owners to discover, from the over 200,000-strong Fressnapf Community and forum through to the advice section and online shop. The modern, clear navigation allows animal lovers to quickly and easily access dog, cat, mouse and other pet-related information and services. The new look and opportunity to participate and join in discussions make Fressnapf.de the central social networking platform for all animal fans, great and small. more...
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09.07.2010
On the road with your dog
In summer, many people travel south in search of sun, taking with them everything but the kitchen sink - including the dog. Dogs prefer to travel to their holiday destination by car as owners can stop wherever and whenever they want for "walkies" breaks during long trips. Dogs are the most "holiday friendly" pet as Rover and friends are usually keen or at least patient passengers to take on a car trip. So there’s no reason not to take your four-legged friend with you on holiday. The veterinary team from specialty chain Fressnapf has put together the most important ground rules to make the journey to your summer holiday destination as comfortable as possible for your dog: more...
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09.07.2010
Safe travel by car with your dog
An unsecured canine passenger represents a danger to both itself and the human occupants of a car. The experts from specialty chain Fressnapf give an overview of the different types of restraints and their advantages and disadvantages. more...
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02.07.2010
Wanted: Talented pet for German TV show "GZSZ"
Extraordinary talents, unique personalities or unusual looks-many pets have star potential. To bring this into the spotlight, Fressnapf is going on a pet casting tour across Germany. The most promising talent has the chance to make a guest appearance in Germany’s most successful daily soap, "Gute Zeiten, schlechte Zeiten" ("Good times, bad times"). more...
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01.07.2010
Fressnapf expands across Europe: 33 new stores in the first half-year
Foot to the floor - true to this motto, Fressnapf has continued its expansion course during the first half-year of 2010. In Germany alone, the Krefeld specialty retail chain for pet food and accessories opened eleven new stores. Across Europe, 22 new locations were added. Fressnapf can now count 1,098 stores in Europe with 769 of them in Germany. more...
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24.06.2010
Wellness for the four-legged colleagues
Every year, on the last Thursday in June, German offices echo to the sound of baying and barking. It was on this day three years ago that the German Animal Welfare Association (Deutscher Tierschutzbund e. V.) called for the "Canine Colleague" campaign. This time round, the animal taster day takes place on 24th of June. more...
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23.06.2010
Fressnapf and WelkeGruppe seal partnership
It's official - Fressnapf and WelkeGruppe of Dortmund will in the future be treading a common path. Fressnapf boss Torsten Toeller and WelkeGruppe’s managing partner Thomas Brill today signed the contracts for future collaboration. This follows the agreement between WelkeGruppe and SAGAFLOR to end their business association. more...
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10.06.2010
Pets can dine on ...
The Tiertafel distribution centre in Düsseldorf was threatened with closure - the landlord had served notice to quit the space which the facility had previously been using for food distribution and no new accommodation was in sight. "We absolutely had to do something here", explains Jörg Dräbert, managing director of Fressnapf Heimtierbedarf GmbH who, without further ado, has helped Tiertafel in the search for a new place and also reached for its wallet with financial support. He has handed the new distribution centre in Bilker Allee a donation of 2,000 euros on behalf of Fressnapf. "This donation will help the food distribution to pet owners in Düsseldorf to keep going", says Gerd Weber, the centre's manager. "This lets us pay the rent on the new accommodation for the coming months - without donations like the one from Fressnapf this just would not have been possible." more...
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07.06.2010
Fressnapf football fever
The countdown to the Wold Cup is running, and Fressnapf, Europe's biggest specialist retail chain for pet food and accessories, is right on the ball. While their masters and mistresses are kitting themselves out in football shirts and German flags, their pets don't want to be caught offside either. They want to be kicking, tackling and dribbling along with the rest. And, of course, they want to be rewarded for their top-class soccer performances – with treats. Right on time for the South African kick-off, Fressnapf has every conceivable variety of wild World Cup products in store for soccer-loving dogs, cats and rodents. more...
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31.05.2010
World record: 452 paws for animal welfare
Wow and woof: world record at “St. Wauli”! 452 canines simultaneously lifted their paws for world record and animal welfare at the dog festival at Heiligengeistfeld in Hamburg. The feat was the finale of Fressnapf’s major fundraising campaign “Give Paw!” in support of the German animal welfare association. The campaign already raised 150,000 euros from the sale of “Give Paw” stickers in Fressnapf stores at the end of last year. Fressnapf further increased this sum by 10 euros per nose for the world record holders, i.e. an increase of 4,520 euros. TV dog psychologist Martin Rütter and his D.O.G.S. team increased the donation by a further 5,000 euros. Fressnapf Managing Director Marc Lukies presented the donation cheque for 160,000 euros to German animal welfare association president Wolfgang Apel, following the world record. more...
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26.05.2010
Fressnapf wants to set world record in giving paw
Hamburg’s dogs will once again be out and about in the last weekend of May. Fressnapf, Europe’s largest pet specialty chain, is hosting “St. Wauli” in St. Pauli for the fourth time on May 30th. The dog festival for the entire family is set to attract visitors with an extra special event this year: Alongside a colourful entertainment programme, Fressnapf will make a spectacular mark for animal welfare with a world record attempt in giving paw. All canine visitors will be called to simultaneously give paw to their master or mistress on command - a feat that has never been attempted before anywhere in the world. more...
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29.04.2010
The art of spoiling
Elegant and headstrong - Sebastian, Thomas, Madison and Sophia are the work of British artist Marilyn Robertson. The self-confessed cat lover has been specialising in cat drawings with her "Catitudes" art series. As of June, five of her cat motifs will adorn the packaging of a "real nature" limited edition series - one of the exclusive brands obtainable only from Fressnapf. more...
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31.03.2010
New pet products for spring and summer
Our pets can now look forward to warmer weather with the arrival of the new spring/summer Fressnapf catalogue. The catalogue can be taken home for free from the around 760 Fressnapf stores across Germany and Luxembourg. Perfect to kick-start spring, the catalogue offers a wide range of products for dogs, cats, small animals, birds and aquariums, as well as seasonal pond products over 116 pages. more...
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30.03.2010
Double distinction
Fressnapf received two prestigious awards in March recognising its creative advertising. more...
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15.03.2010
Fressnapf focus on internationalisation with new organisational structure
Now in its 20th year, Fressnapf has established a new organisational structure to strengthen and expand its international presence across Europe and to create more value in the supply chain. The changes also bring with them many benefits to operations in Germany - a reduced workload will strengthen national sales and sales-related divisions. The new structure comes into effect on April 1st. more...
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08.02.2010
Fressnapf once again with a double-digit increase in turnover
In the 20th year of the company's founding, Fressnapf, Europe's leading retailer of pet food and accessories, has once again recorded a double-digit increase in turnover. In the 2009 financial year the Krefeld-based franchiser generated a turnover of just under 1.2 billion euros. This corresponds to a year-over-year plus of 12.2 percent. In Germany, traditionally Fressnapf's strongest market, the specialty chain generated a turnover of 830.9 million euros and continued its strong growth with an increase of nine percent. Fressnapf increased turnover by more than four percent in existing stores in Germany. And the company is experiencing even stronger growth in other European countries. In eleven countries in which Fressnapf largely operates under the name Maxi Zoo, 2009 was a year of exceptional growth, with a turnover of 356.1 million euros – an increase of 20.5 percent compared to the previous year. more...
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03.02.2010
Fressnapf receives Global PETS Award 2010
Specialty chain Fressnapf has been recognised with the "Global PETS Award 2010" in Vienna. The prize is awarded annually as part of the international "Global PETS Forum" to companies in the pet retail industry that demonstrate outstanding success. more...
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Portrait
Fressnapf in the portrait - current numbers, facts and figures about Europe's leading specialty chain for pet food and accessories. more...
The Fressnapf Story
Expansion rush: As Torsten Toeller opened the first Fressnapf in 1990 in Erkelenz, he never dreamed of the rapidity with which the "Fressnapf Idea" would develop. more...
Press contact
Fressnapf Tiernahrungs GmbH
Achim Schütz
Westpreußenstraße 32 - 38
47809 Krefeld
achim.schuetz@fressnapf.com
Tel: +49 2151 5191 - 1231
Fax: +49 2151 5191 - 281231
Arthen Kommunikation GmbH
Kerstin Faas
Käppelestr. 8a
76131 Karlsruhe
k.faas@arthen-kommunikation.de
Tel: +49 721 62514 - 19
Fax: +49 721 62514 - 92
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