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The brand new website from Fressnapf, Germany’s leading pet food and accessories retailer, is now online. At www.fressnapf.de, there is plenty of new features for pet owners and aspiring pet owners to discover, from the over 200,000-strong Fressnapf Community and forum through to the advice section and online shop. The modern, clear navigation allows animal lovers to quickly and easily access dog, cat, mouse and other pet-related information and services. The new look and opportunity to participate and join in discussions make Fressnapf.de the central social networking platform for all animal fans, great and small.

Animal lovers’ community
Animal lovers can find "birds of a feather" in the Fressnapf Community with the help of a matching tool, which searches the database of registered users for suitable walking partners or pet sitters. The community calendar provides a quick overview of events such as purebred shows, dog festivals or aquarium fairs. Community member can also upload pet photos, create their own homepage or write a pet diary. Animal shelters also have their own fixed place in the Fressnapf Community and can showcase their work and animals looking for a home. Active contribution to the community is rewarded in "paws", which can be exchanged for prizes or donated directly to animal shelters.

Specialist pet advice
Alongside the community, there is also a clearly laid-out forum for animal lovers to exchange opinions. This is the place to go for tips and tricks about pet ownership, training or diet. Along with the new navigation and design, there is also a new advice section from Fressnapf's in-house vets. From training guides, game ideas or diet tips – the advice section offers exciting and useful information for all animal lovers.

Shopping around the clock
Pet owners can shop for exclusive Fressnapf brands, well-known pet products and new, unusual products around the clock from the comfort of their homes at the click of a mouse in the online shop. Alongside classic standard products and everyday items such as cat litter and dog food, the online range of over 7,000 products also includes more unusual pet accessories.


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Fressnapf´s new website (July 2010) RGB – JPG The new Fressnapf.de: pet tips, great features and shopping at the click of a mouse Download (1237KB)