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Velvet-pawed hunters have reason to purr on 8th August 2010 when World Cat Day is celebrated for the tenth time. Fressnapf is dedicating not just a day, but an entire year to this popular pet with the campaign "Mein Katzenglück" ("happy cats"). In cooperation with different industry partners, Fressnapf is offering new specials and promotions every month as part of the campaign.

Enter, vote and win
At the heart of the campaign is the microsite www.mein-katzenglueck.de, where customers can enter a series of competitions. Cat lovers can compete against each other in the computer game "Cat-Man" until the end of August. Just like in the classic Pac-Man, which was developed 30 years ago, players have to collect points in a garden labyrinth while fending off canine enemies. All participants have the chance to win a prize. In June, feline fans were invited to design a litter tray for their pet. The winning design will go into production and will be available soon from all Fressnapf stores. The www.mein-katzenglueck.de website was launched in May with a photo competition encouraging users to share their "happy cat" moments with the chance to win an exclusive article in the "Fressnapf Journal" customer magazine and a gift card.

Buy cat products, collect points, redeem rewards
One of the joint promotions is the Whiskas Summer Fun promotion, where Fressnapf customers receive one point for every sachet of cat food purchased. These and other, similar promotions are popular with Fressnapf customers, and not just because of the prizes. Francesco Langenbacher, Senior Category Manager Cat Food, explains why. "Around eight million cats slink around Germany’s living rooms and gardens and the demand for cat products reflects this. As part of the "Mein Katzenglück" campaign, we revamped our range to even better meet the needs of our feline friends, which has been welcomed by our customers."


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"Mein Katzenglück" 2010 RGB – JPG “Mein Katzenglück” features cat lovers new offers and promotions every month. Logo: Fressnapf Download (219KB)