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After the first edition in October 2007 the second edition of the Fressnapf catalogue is due for release in mid March. Around one million copies will be circulated in all stores - approximately 50% more than last time. The number of pages has also increased by 30% making the new catalogue a total of 70 pages long. That means 16 extra pages of "More Ideas For Your Pet" - the slogan for the catalogue, which once again invites Fressnapf customers on a journey of discovery into the exciting world of pet food and accessories.

On the 1st February 2008 Fressnapf founded a brand new department to be responsible for the constant development and compilation of the catalogue. The new department is led by Marco Werner, who was previously employed by Category Management, which was responsible for the first edition of the catalogue from the beginning of September 2007. Mr Werner is supported by two new members of staff - Bernd Kenda, Range Manager and Stefanie Kley, in-house graphic designer. "Fressnapf has recognised the importance of this distribution channel by investing in the catalogue business", said Werner regarding the increase in staff.

Fressnapf will publish the third edition of the catalogue in September 2008. Here again the aim is to be even bigger! "The Fressnapf catalogue project has enormous potential for development, which is far from exhausted", says Marco Werner. "We will continue to invest heavily in the project so that the content and presentation of our catalogue will be even more attractive for our customers".

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Fressnapf catalogue RGB - JPG The new Fressnapf catalogue will be released in mid March. It is even bigger than before and has lots "More Ideas for Your Pet"! Download (1445KB)

Marco Werner RGB - JPG Marco Werner: new head of department Catalogue Management Download (136KB)