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Until 11th May, under the slogan "Let’s party!", Fressnapf are celebrating the tenth anniversary of the launch of their first and most successful private label MultiFit. There is an extensive array of over 350 products in the MultiFit range in the pet food and hygiene section - dogs, cats, small animals, birds and fish. All the products are developed under supervision of veterinary specialist and are based on years of experience of appropriate pet care and health as well as the latest knowledge in nutritional science. Ten years of successful selling are proof of the MultiFit products acceptability and compatibility.

It all began ten years ago with MultiFit cat litter. "At that time we were selling high quantities of cat litter. Our idea was to offer customers a private label that was only available in Fressnapf stores. As we can see today, it was a good decision", says Fressnapf manager and founder of MultiFit, Michael Brackmann. In the meantime the selection grew into an extensive range of products for pets, allowing today’s pet owners a wide choice of MultiFit products.

Fressnapf will celebrate the tenth anniversary over ten weeks. In this period all stores will be decorated with MultiFit logo balloons and promotional placards. Customers can save money with special offers and promotional coupons and enjoy free gifts. Bargain hunters can find the savings coupons in the customer magazine, "Fressnapf Journal", as well as in all participating Fressnapf stores.

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10 Jahre MultiFit RGB - JPG Download (2240KB)

MultiFit through the ages RGB - JPG Comparing the old and new style cat litter packaging. Download (318KB)

MultiFit through the ages RGB - JPG Comparing the old and new style cat litter packaging. Download (544KB)