Download (448KB)

International success for Fressnapf’s Premiere excellent cat litter - in Austria as well as in Denmark, consumer magazines have voted Fressnapfs own-brand cat litter, Premiere, as the best in product comparison tests.

In Austria, the consumer magazine "Konsument" graded Premiere excellent "good", putting it in first place out of the 23 clumping cat litters tested. Premiere excellent displayed exceptional value for money with regard to its productiveness. Apart for this, criteria such as "smell", "excrement removal" and "dustiness" were decisive in determining the results in the labour and practical test. "Konsument" gave rated seven products "good"; 15 were graded "average" and one "less than satisfactory".

Premiere excellent is also the best further north! The Danish consumer magazine "TÆNK" voted Premiere excellent as the best amongst Denmark's eight most popular cat litters.

"These awards prove that, with our own-brand Premiere, we are ahead of the competition, not only in Germany but also within Europe when it comes to cat litter. The popularity of this product is also proportionately high with our customers", ex-plains Jörg Wasel, head of Fressnapf’s Private Label Food department.

Premiere excellent has complied with the highest quality requirements for years. In 2005 the premium litter impressed in an independent test with the magazine "Öko-Test" rating it "very good".

Download this press release as PDF (71 KB)


All pictures of this press release:

Premiere excellent cat litter RGB - JPG Consumer magazines in Austria and Denmark have voted Fressnapfs own-brand cat litter, Premiere, as the best in product comparison tests. Download (448KB)