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08.09.2008
Fressnapf top again in 2008
Business magazine "impulse" has once again placed Fressnapf among the very best in its September issue ranking of the 100 best franchise systems. Fressnapf was placed second for the third time in a row, between fast-food giants Burger King (3rd place) and McDonalds (1st place).
The ranking is based on the sustainability of the franchise concept and business idea, as well as growth potential and expansion opportunities for partners which impulse examined together with an independent jury. Fressnapf performed outstandingly in all three areas.
For its third annual ranking, "impulse" surveyed franchisors and called on the expertise of renowned franchising consultants Hubertus Boehm, Felix Peckert and Reinhard Wingral. Professor Heinz Klandt from the European Business School in Oestrich-Winkel, Germany provided additional support.
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