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Fortune favours the bold
After a record year in 2008 with a 12.8 percent
increase in sales - more than 15 percent across Europe - Fressnapf again presented
excellent figures for the first quarter of 2009 in comparison to 2007 with an 8.3
percent increase in turnover. The trend for existing stores is also positive with
Fressnapf recording an increase of 3.8 percent. Fressnapf's Europe-wide figures are
also very good with an increase of 20.6 percent and 3.5 percent in existing stores. more...
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New ideas for further growth
Fressnapf is extending its leading position in the
market with new store concepts and sales forms. The company is rolling out the "experience
shopping" concept with Megazoo, Kölle-Zoo and XXL stores to reach new
target groups, particularly in terraristics and aquaristics. Fressnapf is also on the road
to becoming a one-stop pet provider with a whole range of services. more...
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"Pet ownership continues to increase"
The worse the news, the more people appear to retreat to their homes in search of stability, warmth and comfort as a positive contrast to the threatening world outside. British market researcher Faith Popcorn coined the phrase "cocooning" to describe this trend of returning to the home in 1981. more...
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Facts and Figures
Fressnapf in the Portrait - current numbers, facts and figures about Europes leading specialized market chain for pet nutrition and accessories. more...
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Photos:
Question and answer
(From left:) Fressnapf Spokesman Achim Schütz, Fressnapf founder and proprietor Torsten Toeller, Fressnapf Manager Marc Lukies and dog psychologist Martin Rütter.
Photo: Fressnapf/Thomas Lammertz
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Torsten Toeller
Torsten Toeller, founder and proprietor of Fressnapf Tiernahrungs GmbH.
Photo: Fressnapf/Yvonne Ploenes
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Torsten Toeller with Sunny
Torsten Toeller with his dog, Sunny.
Sunny was rescued from a killing station in Hungary by an animal welfare association.
Photo: Fressnapf/Markus van Offern
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Marc Lukies
Marc Lukies, head of national investments, marketing, sales and national expansion.
Photo: Fressnapf/Yvonne Ploenes
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Headquarters
Fressnapf employs over 300 staff at its headquarters in Westpreussenstr., Krefeld plus over 300 at the logistics centre. The company moved into the new 6,000 m2 management building in August 2007. The state of the art building is powered by geothermal energy.
Photo: Fressnapf/Yvonne Ploenes
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Company fleet
Fressnapf employs over 300 staff at its headquarters in Westpreussenstr., Krefeld plus over 300 at the logistics centre. The company moved into the new 6,000 m2 management building in August 2007. The state of the art building is powered by geothermal energy.
Photo: Fressnapf
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Fressnapf XXL Krefeld
More than just shopping - Fressnapf's XXL experience stores, such as the one in Krefeld, offer more than just a colourful selection of products: A variety of animals provide both information and turn visits into experiences.
Photo: Fressnapf
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Fressnapf XXL Krefeld
More than just shopping - Fressnapf's XXL experience stores, such as the one in Krefeld, offer more than just a colourful selection of products: A variety of animals provide both information and turn a visit into an experience.
Photo: Fressnapf
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Megazoo Berlin-Waltersdorf
Fressnapf opened its first store with the new sales concept in Berlin-Waltersdorf in February 2007 under the name "Megazoo".
Photo: Fressnapf/Christian Hahn
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Maxi Zoo
Fressnapf operates under the name "Maxi Zoo" in non-German speaking countries.
Photo: Fressnapf
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Future Store
The Fressnapf "future store" opened in Ratingen in December 2008. This is the first of three Proof of Concept stores and will be tested for six months. Future stores represent a clean, emotionally appealing design, a bright layout, wide aisles and children's attractions.
Photo: Fressnapf
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EQUIVA
P&R Reitsportmarkt is now called EQUIVA. The first Equiva store in Germany opened in Krefeld on April 2nd, 2009 (from left: Equiva employees Natascha Schürmann and Nina Radtke).
Photo: Fressnapf/Thomas Lammertz
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Portrait
Fressnapf in the portrait - current numbers, facts and figures about Europe's leading specialty chain for pet food and accessories. more...
The Fressnapf Story
Expansion rush: As Torsten Toeller opened the first Fressnapf in 1990 in Erkelenz, he never dreamed of the rapidity with which the "Fressnapf Idea" would develop. more...
Press contact
Fressnapf Tiernahrungs GmbH
Achim Schütz
Westpreußenstraße 32 - 38
47809 Krefeld
achim.schuetz@fressnapf.com
Tel: +49 2151 5191 - 1231
Fax: +49 2151 5191 - 281231
Arthen Kommunikation GmbH
Kerstin Faas
Käppelestr. 8a
76131 Karlsruhe
k.faas@arthen-kommunikation.de
Tel: +49 721 62514 - 19
Fax: +49 721 62514 - 92
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