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The latest Fressnapf catalogue will be available free in all 730 Fressnapf stores across Germany and Luxembourg from Thursday, March 26th. The catalogue is once again much more comprehensive than past editions and at 118 pages long, it is more than double the size of the first 54-page edition from October 2007. Fressnapf customers now have a selection of over 500 products. More than one million copies of the catalogue will be printed.

"The catalogue provides virtual space in addition to what is offered in stores," explains E-Commerce/Direct Marketing Division Manager Marco Werner. "We have achieved excellent space efficiency with this comprehensive range, which complements our standard product lines." The catalogue includes practical and unusual products, ranging from high-quality dog and cat furniture, dog fashion and rodent enclosures through to designer aquariums. Just in time for spring, the additional range includes pond and aquarium-related products, which are featured in both the print and online version of the catalogue. Customers can browse the catalogue at www.fressnapf.de/katalog, order conveniently online and then pick up their purchases in-store.

"Our catalogue is very popular with both customers and store employees," adds Werner. "It continues to gain importance in both the online and print formats." The new catalogue is valid until the end of September 2009. "We are planning a double launch for autumn," says Werner, "As well as the autumn/winter catalogue, we will also open an online shop. Customers will then be able to have store products and items from the entire catalogue delivered conveniently to their home." To be able to cope with the wide range of new tasks in the E-Commerce/Direct Marketing Department, the core team of Division Manager Marco Werner, Product Manager Bernd Kenda and in-house graphic designer Stefanie Kley will be boosted by the addition of eleven further colleagues by autumn 2009.

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Fressnapf catalogue: the new spring/summer edition 2009 has arrived RGB - JPG Download (369KB)